Psych Insights for Modern Marketers http://pi4mm.com with John Carlton and Kevin Rogers Thu, 08 Nov 2018 16:13:04 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.6 http://pi4mm.com/wp-content/uploads/cropped-PI4MM_BlueGrunge1-e1369869790267-32x32.jpg Psych Insights for Modern Marketers http://pi4mm.com 32 32 You’re about to be ushered past the velvet rope… into a world of hyper-effective salesmanship that’s understood and used only by the world’s most notoriously rich and successful marketers. <br /> <br /> We’re taking a journey deep inside the human brain… past the surface clutter and into the psychological insights to answer the one crucial question – what makes people buy? <br /> <br /> Your host is Kevin Rogers, along with the most-ripped off and respected copywriter alive, John Carlton… and this is Psych Insights for Modern Marketers. Kevin Rogers & John Carlton yes Kevin Rogers & John Carlton contact@copychief.com contact@copychief.com (Kevin Rogers & John Carlton) ©2013-2017 PI4MM.com | All Rights Reserved What makes people BUY? Psych Insights for Modern Marketers http://pi4mm.com/wp-content/uploads/powerpress/PI4MM_Cover_1400.jpg http://pi4mm.com PI4MM33: Finding Inspiration with guests David Deutsch, Parris Lampropoulos, Marcella Allison http://pi4mm.com/inspiration/ Thu, 08 Nov 2018 16:10:39 +0000 http://pi4mm.com/?p=1101 http://pi4mm.com/inspiration/#comments http://pi4mm.com/inspiration/feed/ 2 The world’s laziest podcast is back! (What!? It’s only been a year and a half.) This is a special episode on finding MOTIVATION and INSPIRATION, both when you’re a new copywriter and you don’t yet have a reason to write… … and also once you’re in the thick of your career and need to STAY […] The world’s laziest podcast is back! (What!? It’s only been a year and a half.) This is a special episode on finding MOTIVATION and INSPIRATION, both when you’re a new copywriter and you don’t yet have a reason to write… … and also once you’re in the t... The world’s laziest podcast is back! (What!? It’s only been a year and a half.) This is a special episode on finding MOTIVATION and INSPIRATION, both when you’re a new copywriter and you don’t yet have a reason to write… … and also once you’re in the thick of your career and need to STAY […] Kevin Rogers & John Carlton yes 26:38 PI4MM32: Writing With Rhythm http://pi4mm.com/writing-with-rhythm/ Sun, 23 Jul 2017 12:00:10 +0000 http://pi4mm.com/?p=1082 http://pi4mm.com/writing-with-rhythm/#comments http://pi4mm.com/writing-with-rhythm/feed/ 10 Have you noticed that you can’t talk a song lyric without hearing the melody of the song? Try it now with the Stone’s “Jumping Jack Flash” I was born in a cross-fire hurricane And I howled at my ma in the driving rain You hear that riff don’t you? Weird, right? Well, there’s a powerful […] Have you noticed that you can’t talk a song lyric without hearing the melody of the song? Try it now with the Stone’s “Jumping Jack Flash” I was born in a cross-fire hurricane And I howled at my ma in the driving rain You hear that riff don’t you? Have you noticed that you can’t talk a song lyric without hearing the melody of the song? Try it now with the Stone’s “Jumping Jack Flash” I was born in a cross-fire hurricane And I howled at my ma in the driving rain You hear that riff don’t you? Weird, right? Well, there’s a powerful […] Kevin Rogers & John Carlton yes 40:18 PI4MM31: The Bar Conversation http://pi4mm.com/ep-31-bar-conversation/ Tue, 25 Apr 2017 17:11:24 +0000 http://pi4mm.com/?p=1068 http://pi4mm.com/ep-31-bar-conversation/#comments http://pi4mm.com/ep-31-bar-conversation/feed/ 7 The fastest way to cut through all the clutter and confusion around starting your sales copy is to simply talk it out. Alcohol also helps 🙂 In this episode of Psych Insights For Modern Marketers, John shares his famous (and endlessly proven) method for getting to the heart of your offer… … and making sure […] The fastest way to cut through all the clutter and confusion around starting your sales copy is to simply talk it out. Alcohol also helps 🙂 In this episode of Psych Insights For Modern Marketers, John shares his famous (and endlessly proven) method for... The fastest way to cut through all the clutter and confusion around starting your sales copy is to simply talk it out. Alcohol also helps 🙂 In this episode of Psych Insights For Modern Marketers, John shares his famous (and endlessly proven) method for getting to the heart of your offer… … and making sure […] Kevin Rogers & John Carlton yes 51:46 PI4MM30: Living With Gusto http://pi4mm.com/ep-30-gusto/ Sun, 02 Apr 2017 12:00:17 +0000 http://pi4mm.com/?p=1057 http://pi4mm.com/ep-30-gusto/#comments http://pi4mm.com/ep-30-gusto/feed/ 1 Lot’s of deep (and inspirational) “ah-ha!” moments in this one, including… 4:37 – What most marketing gurus preach religiously, but will actually make your audience flee in droves. (Instead, this 4-letter F-word is the key to turning your prospects into rabid, lifelong fans.) 7:17 – Warning: How Netflix can chill your career if you fall […] Lot’s of deep (and inspirational) “ah-ha!” moments in this one, including… 4:37 – What most marketing gurus preach religiously, but will actually make your audience flee in droves. (Instead, this 4-letter F-word is the key to turning your prospects int... Lot’s of deep (and inspirational) “ah-ha!” moments in this one, including… 4:37 – What most marketing gurus preach religiously, but will actually make your audience flee in droves. (Instead, this 4-letter F-word is the key to turning your prospects into rabid, lifelong fans.) 7:17 – Warning: How Netflix can chill your career if you fall […] Kevin Rogers & John Carlton yes 58:06 PI4MM29: How Do You Want To Be Remembered When You’re Gone? http://pi4mm.com/29-your-autobiography/ Tue, 23 Aug 2016 22:12:34 +0000 http://pi4mm.com/?p=1021 http://pi4mm.com/29-your-autobiography/#comments http://pi4mm.com/29-your-autobiography/feed/ 5 Here’s how the inspiration for this show went down through email. John Carlton                                                                                      […] Here’s how the inspiration for this show went down through email. John Carlton                                                                                      […] Here’s how the inspiration for this show went down through email. John Carlton                                                                                      […] Kevin Rogers & John Carlton yes 52:54 PI4MM28: The Pro’s Guide To Becoming A More Interesting Person. (A stunning new life awaits you. Formula included.) http://pi4mm.com/28-pros-guide-to-becoming-more-interesting-formula-included/ Tue, 28 Jun 2016 02:27:52 +0000 http://pi4mm.com/?p=992 http://pi4mm.com/28-pros-guide-to-becoming-more-interesting-formula-included/#comments http://pi4mm.com/28-pros-guide-to-becoming-more-interesting-formula-included/feed/ 12 PI4MM28 Show Bullets: [07:00 ] The brutally honest truth about why everyone definitely thinks you’re a boring snob [14:46] A-Lister John Carlton shares what makes people like you personally interesting to him [16:02] How both shoes dropping might be the best thing to happen to you, and how it makes you interesting as h-e-double hockey sticks […] PI4MM28 Show Bullets: [07:00 ] The brutally honest truth about why everyone definitely thinks you’re a boring snob [14:46] A-Lister John Carlton shares what makes people like you personally interesting to him [16:02] How both shoes dropping might be th... PI4MM28 Show Bullets: [07:00 ] The brutally honest truth about why everyone definitely thinks you’re a boring snob [14:46] A-Lister John Carlton shares what makes people like you personally interesting to him [16:02] How both shoes dropping might be the best thing to happen to you, and how it makes you interesting as h-e-double hockey sticks […] Kevin Rogers & John Carlton yes 41:22 PI4MM27: The Care & Feeding Of Your Sense Of Humor http://pi4mm.com/27-your-sense-of-humor/ Fri, 13 May 2016 15:22:58 +0000 http://pi4mm.com/?p=982 http://pi4mm.com/27-your-sense-of-humor/#comments http://pi4mm.com/27-your-sense-of-humor/feed/ 1 PI4MM27 Show Bullets: Why belly laughing is mandatory to your survival in life and business When to choose fun over money Why so serious? (the tale of two trips to a Greek restaurant with young gun and veteran copywriters) Why “humorless bastards” lose more than money when their business fails The critical care and feeding of […] PI4MM27 Show Bullets: Why belly laughing is mandatory to your survival in life and business When to choose fun over money Why so serious? (the tale of two trips to a Greek restaurant with young gun and veteran copywriters) Why “humorless bastards” lose... PI4MM27 Show Bullets: Why belly laughing is mandatory to your survival in life and business When to choose fun over money Why so serious? (the tale of two trips to a Greek restaurant with young gun and veteran copywriters) Why “humorless bastards” lose more than money when their business fails The critical care and feeding of […] Kevin Rogers & John Carlton yes 26:02 PI4MM26: Client War Stories http://pi4mm.com/26-client-war-stories/ Wed, 13 Jan 2016 16:53:14 +0000 http://pi4mm.com/?p=953 http://pi4mm.com/26-client-war-stories/#comments http://pi4mm.com/26-client-war-stories/feed/ 3 PI4MM26 Show Resources: Transference: https://en.wikipedia.org/wiki/Transference How To Win Friends and Influence People: http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 PRODUCER’S NOTE: You may notice a bit of noise in the early part of the show. It’s not you, it’s the recording. Happens. Every self-respecting Psych Insights listener should also… Read deeply at John’s blog, “The Rant”. Visit Kevin’s bustling new Community of Copywriters at CopyChief.com Get signed up […] PI4MM26 Show Resources: Transference: https://en.wikipedia.org/wiki/Transference How To Win Friends and Influence People: http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 PRODUCER’S NOTE: You may notice a bit of noise in the early p... PI4MM26 Show Resources: Transference: https://en.wikipedia.org/wiki/Transference How To Win Friends and Influence People: http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 PRODUCER’S NOTE: You may notice a bit of noise in the early part of the show. It’s not you, it’s the recording. Happens. Every self-respecting Psych Insights listener should also… Read deeply at John’s blog, “The Rant”. Visit Kevin’s bustling new Community of Copywriters at CopyChief.com Get signed up […] Kevin Rogers & John Carlton yes PI4MM25: Why Talented People Suck At Selling Themselves http://pi4mm.com/25-why-talented-people-suck/ Tue, 01 Dec 2015 20:35:22 +0000 http://pi4mm.com/?p=944 http://pi4mm.com/25-why-talented-people-suck/#comments http://pi4mm.com/25-why-talented-people-suck/feed/ 17 In this episode… 02:11 – Why people who boast and display extreme confidence are often the same people who screw things up beyond repair… 08:25 – The bizarre reason why many of the world’s greatest performers are painfully shy and fall to pieces in social situations. 12:10 – John’s “Hierarchy of Confidence” and the one category […] In this episode… 02:11 – Why people who boast and display extreme confidence are often the same people who screw things up beyond repair… 08:25 – The bizarre reason why many of the world’s greatest performers are painfully shy and fall to pieces in soc... In this episode… 02:11 – Why people who boast and display extreme confidence are often the same people who screw things up beyond repair… 08:25 – The bizarre reason why many of the world’s greatest performers are painfully shy and fall to pieces in social situations. 12:10 – John’s “Hierarchy of Confidence” and the one category […] Kevin Rogers & John Carlton yes PI4MM24: Potbellies & Beatles Wigs http://pi4mm.com/24-potbellies-beatles-wigs/ Thu, 10 Sep 2015 23:34:32 +0000 http://pi4mm.com/?p=925 http://pi4mm.com/24-potbellies-beatles-wigs/#comments http://pi4mm.com/24-potbellies-beatles-wigs/feed/ 7 PI4MM24 Show Bullets: Potbellies & Beatles Wigs 05:00 – Why laughing at older people will ALWAYS come back to bite you in the ass 06:50 – The natural cycle of App Abandonment every tech product will someday be forced to face up to 10:40 – The ‘Canaries In The Mine’ employed by smart entrepreneurs – […] PI4MM24 Show Bullets: Potbellies & Beatles Wigs 05:00 – Why laughing at older people will ALWAYS come back to bite you in the ass 06:50 – The natural cycle of App Abandonment every tech product will someday be forced to face up to 10:40 – The ‘Canaries... PI4MM24 Show Bullets: Potbellies & Beatles Wigs 05:00 – Why laughing at older people will ALWAYS come back to bite you in the ass 06:50 – The natural cycle of App Abandonment every tech product will someday be forced to face up to 10:40 – The ‘Canaries In The Mine’ employed by smart entrepreneurs – […] Kevin Rogers & John Carlton yes 58:24 PI4MM23: Top 6 Reputation Killers http://pi4mm.com/pi4mm23-top-6-reputation-killers/ Thu, 20 Aug 2015 17:38:42 +0000 http://pi4mm.com/?p=911 Listen, Download & Review this episode on iTunes PI4MM23 Top 6 Reputation Killers Show Bullets: 01:55 – Why following in the footsteps of “Hall of Fame” copywriters can instantly jeopardize your reputation 07:57 – The freelancing blunder that will leave your clients feeling like the “jilted lover” (easy fix, yet ignoring this may cost you […] Listen, Download & Review this episode on iTunes PI4MM23 Top 6 Reputation Killers Show Bullets: 01:55 – Why following in the footsteps of “Hall of Fame” copywriters can instantly jeopardize your reputation 07:57 – The freelancing blunder that will leav... Listen, Download & Review this episode on iTunes PI4MM23 Top 6 Reputation Killers Show Bullets: 01:55 – Why following in the footsteps of “Hall of Fame” copywriters can instantly jeopardize your reputation 07:57 – The freelancing blunder that will leave your clients feeling like the “jilted lover” (easy fix, yet ignoring this may cost you […] Kevin Rogers & John Carlton yes PI4MM22: Boring copy sucks. Here’s how to fix it… http://pi4mm.com/22-boring-copy-sucks/ Wed, 08 Jul 2015 19:47:33 +0000 http://pi4mm.com/?p=903 Listen, Download & Review this episode on iTunes Every self-respecting Psych Insights listener should also… Read deeply at John’s blog, “The Rant”. Visit Kevin’s bustling new Community of Copywriters at CopyChief.com Get signed up for news from show producer Brian McLeod’s site – ProductSpeed.com Listen, Download & Review this episode on iTunes Every self-respecting Psych Insights listener should also… Read deeply at John’s blog, “The Rant”. Visit Kevin’s bustling new Community of Copywriters at CopyChief. Listen, Download & Review this episode on iTunes Every self-respecting Psych Insights listener should also… Read deeply at John’s blog, “The Rant”. Visit Kevin’s bustling new Community of Copywriters at CopyChief.com Get signed up for news from show producer Brian McLeod’s site – ProductSpeed.com Kevin Rogers & John Carlton yes PI4MM21: On Story… http://pi4mm.com/21-on-story/ Fri, 29 May 2015 00:17:20 +0000 http://pi4mm.com/?p=883 Click here to read The 3-Sentence Story Challenge from John’s blog PI4MM SHOW 21 BULLETS: “ON STORY…” 01:52 – How two of John’s famous sales letters used story in completely different ways (one where story drives the letter and the other you’d swear had no story at all) 02:20 – John: “Most people are not good storytellers” (and […] Click here to read The 3-Sentence Story Challenge from John’s blog PI4MM SHOW 21 BULLETS: “ON STORY…” 01:52 – How two of John’s famous sales letters used story in completely different ways (one where story drives the letter and the other you’d swear ha... Click here to read The 3-Sentence Story Challenge from John’s blog PI4MM SHOW 21 BULLETS: “ON STORY…” 01:52 – How two of John’s famous sales letters used story in completely different ways (one where story drives the letter and the other you’d swear had no story at all) 02:20 – John: “Most people are not good storytellers” (and […] Kevin Rogers & John Carlton yes PI4MM20: The Psych of Suck http://pi4mm.com/20-the-psych-of-suck/ Fri, 27 Mar 2015 12:00:47 +0000 http://pi4mm.com/?p=864 In this episode of the Psych Insights Podcast, Carlton is spitting so much fire and brimstone we’re calling it… The Psych of Suck It’s all about how people find misplaced comfort and stagnate in their “working on it” phase, never allowing the curtain to go up on their show. SHOW 20 BULLETS: 00:55 – Why John Carlton is pissed […] In this episode of the Psych Insights Podcast, Carlton is spitting so much fire and brimstone we’re calling it… The Psych of Suck It’s all about how people find misplaced comfort and stagnate in their “working on it” phase, In this episode of the Psych Insights Podcast, Carlton is spitting so much fire and brimstone we’re calling it… The Psych of Suck It’s all about how people find misplaced comfort and stagnate in their “working on it” phase, never allowing the curtain to go up on their show. SHOW 20 BULLETS: 00:55 – Why John Carlton is pissed […] Kevin Rogers & John Carlton yes PI4MM19 Pt 2: Wrath of the Trickster God – A naked breakdown of John Carlton’s twisted writing process http://pi4mm.com/pi4mm19-pt2-naked-breakdown-of-john-carltons-twisted-writing-process/ Sat, 14 Mar 2015 15:41:52 +0000 http://pi4mm.com/?p=834 Dive deep into John’s twisted brain to find out what really goes on when he sits at a keyboard to write… whether it’s copy, fiction or just a simple Facebook post. SHOW 19 PART 2 INDEX: 01:38 – The three writing styles that set a rhythm (just ask Mick Jagger)… 10:25 – How adjectives can confuse writers […] Dive deep into John’s twisted brain to find out what really goes on when he sits at a keyboard to write… whether it’s copy, fiction or just a simple Facebook post. SHOW 19 PART 2 INDEX: 01:38 – The three writing styles that set a rhythm (just ask Mick ... Dive deep into John’s twisted brain to find out what really goes on when he sits at a keyboard to write… whether it’s copy, fiction or just a simple Facebook post. SHOW 19 PART 2 INDEX: 01:38 – The three writing styles that set a rhythm (just ask Mick Jagger)… 10:25 – How adjectives can confuse writers […] Kevin Rogers & John Carlton yes 40:10 PI4MM19 Pt 1: Wrath of the Trickster God (A naked breakdown of John Carlton’s twisted writing process)​ http://pi4mm.com/pi4mm19-pt1-wrath-of-trickster-god/ Fri, 13 Feb 2015 16:06:35 +0000 http://pi4mm.com/?p=815 SHOW 19 PART 1 INDEX: 00:37 – Why John is sitting alone in the dark during a power-outage spending the last drips of cell battery to record this episode… 07:36 – Why good writing is “good looking” writing… 09:17 – The only gauntlet John trusts to test his writing… 11:10 – The one thing your copywriting […] SHOW 19 PART 1 INDEX: 00:37 – Why John is sitting alone in the dark during a power-outage spending the last drips of cell battery to record this episode… 07:36 – Why good writing is “good looking” writing… 09:17 – The only gauntlet John trusts to test ... SHOW 19 PART 1 INDEX: 00:37 – Why John is sitting alone in the dark during a power-outage spending the last drips of cell battery to record this episode… 07:36 – Why good writing is “good looking” writing… 09:17 – The only gauntlet John trusts to test his writing… 11:10 – The one thing your copywriting […] Kevin Rogers & John Carlton yes 40:10 PI4MM18: The Goal-Setting Blunder That’s Keeping You Broke, Miserable & Out Of The Loop http://pi4mm.com/pi4mm18-goal-setting-blunder/ Mon, 12 Jan 2015 23:30:24 +0000 http://pi4mm.com/?p=794 Planning a business isn’t saying, “I’m going to open a restaurant and get rich.”  That’s not a business plan and a life plan is not, “I’m gonna be really happy next year.” That doesn’t cut it… You’ve got to start getting specific, and start nailing stuff down. In the episode below, John and Kevin dig into John’s […] Planning a business isn’t saying, “I’m going to open a restaurant and get rich.”  That’s not a business plan and a life plan is not, “I’m gonna be really happy next year.” That doesn’t cut it… You’ve got to start getting specific, Planning a business isn’t saying, “I’m going to open a restaurant and get rich.”  That’s not a business plan and a life plan is not, “I’m gonna be really happy next year.” That doesn’t cut it… You’ve got to start getting specific, and start nailing stuff down. In the episode below, John and Kevin dig into John’s […] Kevin Rogers & John Carlton yes 58:00 PI4MM17: How To Be A Damn Good Road Dog & Sneak Into “Insider” Status http://pi4mm.com/17-road-doggin-your-way-to-the-top/ Sun, 30 Nov 2014 15:56:59 +0000 http://pi4mm.com/?p=773 Road Doggin’ Your Way To The Top As a road dog, even though you’re handling everything, and even though you’re the guy who’s in charge and without you the whole thing falls apart… you don’t necessarily get the credit, you don’t get the billing, you don’t get any of that stuff. What you get is […] Road Doggin’ Your Way To The Top As a road dog, even though you’re handling everything, and even though you’re the guy who’s in charge and without you the whole thing falls apart… you don’t necessarily get the credit, you don’t get the billing, Road Doggin’ Your Way To The Top As a road dog, even though you’re handling everything, and even though you’re the guy who’s in charge and without you the whole thing falls apart… you don’t necessarily get the credit, you don’t get the billing, you don’t get any of that stuff. What you get is […] Kevin Rogers & John Carlton yes 1:04:51 Show 16 – Freelancer Finance 101 http://pi4mm.com/show16-freelancer-finance-101/ Fri, 14 Nov 2014 08:00:59 +0000 http://pi4mm.com/?p=757 Droughts are inherent in all freelance gigs. They’re not fun, they can sometimes force you to take drastic steps (like getting a J-O-B for a while), but they are regular pit-stops on the road. Thus, you should always be thinking about survival money, which is different than Fuck You Money. FU$ is a wad you […] Droughts are inherent in all freelance gigs. They’re not fun, they can sometimes force you to take drastic steps (like getting a J-O-B for a while), but they are regular pit-stops on the road. Thus, you should always be thinking about survival money, Droughts are inherent in all freelance gigs. They’re not fun, they can sometimes force you to take drastic steps (like getting a J-O-B for a while), but they are regular pit-stops on the road. Thus, you should always be thinking about survival money, which is different than Fuck You Money. FU$ is a wad you […] Kevin Rogers & John Carlton yes 1:02:50 Show 15 – Dirty Words http://pi4mm.com/show15-dirty-words/ Mon, 08 Sep 2014 14:52:08 +0000 http://pi4mm.com/?p=743 In this episode, we dissect the effect profanity and cursing has on people… Why some people develop a puritanical zealotry over words they deem offensive, while others simply hear a combination of sounds Why you should teach your children to curse properly at a young age Why it’s a modern marketers duty to know when colloquial […] In this episode, we dissect the effect profanity and cursing has on people… Why some people develop a puritanical zealotry over words they deem offensive, while others simply hear a combination of sounds Why you should teach your children to curse prop... In this episode, we dissect the effect profanity and cursing has on people… Why some people develop a puritanical zealotry over words they deem offensive, while others simply hear a combination of sounds Why you should teach your children to curse properly at a young age Why it’s a modern marketers duty to know when colloquial […] Kevin Rogers & John Carlton yes 56:10 Show 14 – Maslow’s Pyramid http://pi4mm.com/show14-maslows-pyramid/ Sun, 24 Aug 2014 00:32:44 +0000 http://pi4mm.com/?p=729 In this episode, we start off exploring Abraham Maslow’s psychological theory called the “Hierarchy of Needs”. But it didm’t take us long at all to veer off into the fertile soil of stand up comics who’ve found success and struggled to stay in touch, along with famous directors and guru marketers… Some notable topics from […] In this episode, we start off exploring Abraham Maslow’s psychological theory called the “Hierarchy of Needs”. But it didm’t take us long at all to veer off into the fertile soil of stand up comics who’ve found success and struggled to stay in touch, In this episode, we start off exploring Abraham Maslow’s psychological theory called the “Hierarchy of Needs”. But it didm’t take us long at all to veer off into the fertile soil of stand up comics who’ve found success and struggled to stay in touch, along with famous directors and guru marketers… Some notable topics from […] Kevin Rogers & John Carlton yes 1:05:10 Show 13 – No Good Deed http://pi4mm.com/show13-no-good-deed/ Wed, 06 Aug 2014 16:05:59 +0000 http://pi4mm.com/?p=713 You step up and put your head above the foxhole only to get shot from behind. If you’ve been around a while, this becomes predictable. We do it anyway because it’s the right thing to do. You’ll know what kind of leader you are the first time you hear people talking shit about you. You’ll […] You step up and put your head above the foxhole only to get shot from behind. If you’ve been around a while, this becomes predictable. We do it anyway because it’s the right thing to do. You’ll know what kind of leader you are the first time you hear p... You step up and put your head above the foxhole only to get shot from behind. If you’ve been around a while, this becomes predictable. We do it anyway because it’s the right thing to do. You’ll know what kind of leader you are the first time you hear people talking shit about you. You’ll […] Kevin Rogers & John Carlton yes 49:53 Show 12 – Why Civilians Hate Good Salesmen http://pi4mm.com/show12-why-civilians-hate-good-salesmen/ Wed, 11 Jun 2014 14:00:39 +0000 http://pi4mm.com/?p=690 The biggest problem in business today is in our heads — it’s the inability to understand how salesmanship works. Veteran marketers just roll their eyes at the clueless rookies (and criminally-naive gurus) who rattle on about “selling without selling” and other attempts to circumvent the ONE TRUTH about business: If you want someone to buy […] The biggest problem in business today is in our heads — it’s the inability to understand how salesmanship works. Veteran marketers just roll their eyes at the clueless rookies (and criminally-naive gurus) who rattle on about “selling without selling” a... The biggest problem in business today is in our heads — it’s the inability to understand how salesmanship works. Veteran marketers just roll their eyes at the clueless rookies (and criminally-naive gurus) who rattle on about “selling without selling” and other attempts to circumvent the ONE TRUTH about business: If you want someone to buy […] Kevin Rogers & John Carlton yes 1:02:52 Show 11 – Perils of Partnering http://pi4mm.com/show11-perils-of-partnering/ Fri, 16 May 2014 05:23:23 +0000 http://pi4mm.com/?p=678 So here’s the deal: You get a brainstorm, or you inherit a biz, or you just see an opportunity out there that begs for some entrepreneur-minded dude or dudette to bust down the door and take over a niche market. You create a great, well-priced product or service, you study your prospects to find out what […] So here’s the deal: You get a brainstorm, or you inherit a biz, or you just see an opportunity out there that begs for some entrepreneur-minded dude or dudette to bust down the door and take over a niche market. You create a great, So here’s the deal: You get a brainstorm, or you inherit a biz, or you just see an opportunity out there that begs for some entrepreneur-minded dude or dudette to bust down the door and take over a niche market. You create a great, well-priced product or service, you study your prospects to find out what […] Kevin Rogers & John Carlton yes 1:00:18 Show 10 – Cops & Copy http://pi4mm.com/show10-cops-copy/ Fri, 11 Apr 2014 15:17:49 +0000 http://pi4mm.com/?p=656 In this episode of Psych Insights, Kevin and John explore the fascinating parallels of street-smart police work versus effective salesmanship – inspired by Kevin’s recent interview with his uncle Pete, a now retired veteran detective in Lowell, MA. By special request, here is the recorded interview with Uncle Pete: Part of being a Sales Detective […] In this episode of Psych Insights, Kevin and John explore the fascinating parallels of street-smart police work versus effective salesmanship – inspired by Kevin’s recent interview with his uncle Pete, a now retired veteran detective in Lowell, MA. In this episode of Psych Insights, Kevin and John explore the fascinating parallels of street-smart police work versus effective salesmanship – inspired by Kevin’s recent interview with his uncle Pete, a now retired veteran detective in Lowell, MA. By special request, here is the recorded interview with Uncle Pete: Part of being a Sales Detective […] Kevin Rogers & John Carlton yes 45:54