Psych Insights for Modern Marketers

with John Carlton and Kevin Rogers

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PI4MM32: Writing With Rhythm

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This entry was posted in Shows and tagged copy, Copywriting, hooks, John Carlton, Kevin Rogers, Lyrics, melody, rhythm in copy, rhythmic patterns, Salesmanship, writing with rhythm on July 23, 2017 by Kevin Rogers & John Carlton.

PI4MM31: The Bar Conversation

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This entry was posted in Shows and tagged Attention, bar conversation, copy, Copywriting, hooks, John Carlton, Kevin Rogers, Salesmanship, simple language, simple writing system on April 25, 2017 by Kevin Rogers & John Carlton.

PI4MM30: Living With Gusto

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This entry was posted in Shows and tagged Balance, Challenges, fulfilling life, gusto, John Carlton, Kevin Rogers, living, passions, scaring yourself on April 2, 2017 by Kevin Rogers & John Carlton.

PI4MM29: How Do You Want To Be Remembered When You’re Gone?

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This entry was posted in Shows and tagged autobiography, Cars, eulogies, interviewing, John Carlton, Kevin Rogers, Legacy, vintage on August 23, 2016 by Kevin Rogers & John Carlton.

PI4MM28: The Pro’s Guide To Becoming A More Interesting Person. (A stunning new life awaits you. Formula included.)

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Psych Insights for Modern Marketers - Kevin Rogers & John Carlton

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This entry was posted in Shows and tagged Being Interesting, Formula, Interest, John Carlton, Kevin Rogers, Shows, Story, Storytelling, Template on June 27, 2016 by Kevin Rogers & John Carlton.

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Recent Psych Insights Shows

  • PI4MM32: Writing With Rhythm
  • PI4MM31: The Bar Conversation
  • PI4MM30: Living With Gusto
  • PI4MM29: How Do You Want To Be Remembered When You’re Gone?
  • PI4MM28: The Pro’s Guide To Becoming A More Interesting Person. (A stunning new life awaits you. Formula included.)
  • PI4MM27: The Care & Feeding Of Your Sense Of Humor
  • PI4MM26: Client War Stories
  • PI4MM25: Why Talented People Suck At Selling Themselves
  • PI4MM24: Potbellies & Beatles Wigs
  • PI4MM23: Top 6 Reputation Killers
  • PI4MM22: Boring copy sucks. Here’s how to fix it…
  • PI4MM21: On Story…
  • PI4MM20: The Psych of Suck
  • PI4MM19 Pt 2: Wrath of the Trickster God – A naked breakdown of John Carlton’s twisted writing process
  • PI4MM19 Pt 1: Wrath of the Trickster God (A naked breakdown of John Carlton’s twisted writing process)​
  • PI4MM18: The Goal-Setting Blunder That’s Keeping You Broke, Miserable & Out Of The Loop
  • PI4MM17: How To Be A Damn Good Road Dog & Sneak Into “Insider” Status
  • Show 16 – Freelancer Finance 101
  • Show 15 – Dirty Words
  • Show 14 – Maslow’s Pyramid
  • Show 13 – No Good Deed
  • Show 12 – Why Civilians Hate Good Salesmen
  • Show 11 – Perils of Partnering
  • Show 10 – Cops & Copy
  • Show 9 – Humor Can Be Deadly
  • Show 8 – Revenge Of The Introvert
  • Show 7 – Beating Back Burnout
  • Show 6 – Psych Insight #5: Surviving The Sucker Punch
  • Show 5 – Psych Insight LIVE: Boomers versus GenX’ers
  • Show 4 – Psych Insight #556: Adult In The Control Room
  • Show 3 – Psych Insight #48: Faint Screams Of Frustration
  • Show 2 – Psych Insight #1: Buyer’s Brain
  • Show 1 – Psych Insight #13: Con Men, Persuasion, Manipulation, Ethics…

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