In this episode of the Psych Insights Podcast, Carlton is spitting so much fire and brimstone we’re calling it…
The Psych of Suck
It’s all about how people find misplaced comfort and stagnate in their “working on it” phase, never allowing the curtain to go up on their show.
SHOW 20 BULLETS:
00:55 – Why John Carlton is pissed at you right now
02:40 – Why John is happy to admit he’s only hit a handful of his goals in life
08:20 – John’s “Pool Party Theory” for overcoming your fear of getting started
10:30 – Gary Halbert’s technique for spotting people who are “Afraid of Success” — are you one of them?
13:00 – Why sociopaths succeed in business (and what to do if you’re not one)
13:50 – The critical role failure played in separating direct response marketing from Madison Avenue
15:02 – The fatal dangers of living “behind the curtain” and assuming the role of the “The Guy Who’s Working On It”
17:49 – Kevin’s magic ingredient for getting in-demand mentorship opportunities
18:35 – Gary Halbert’s bulletproof solution to solve any problem (no, it’s not a sales letter)
19:10 – How John deals with life’s Dark Alleys (hint: flatten one building)
21:20 – How to use the Psych of Suck to get unstuck in the next 45 seconds — grab a pencil and pad!
23:10 – Why entrepreneurs are their own worst enemy (and how Steve Jobs figured out a solution)
27:30 – Why smart women make foolish choices
29:45 – The One Word Solution to beat your “I just can’t do this” mentality
30:45 – Why John took up scuba diving to achieve his dream of flight
34:00 – How Kevin used the power of momentum to defeat his own self sabotage (and get up on a surfboard)
38:20 – “Things are amazing – Everything sucks”
39:45 – How to combine the Psych of Suck and True Western Zen to “eat risk for breakfast”
45:20 – The surprising benefit of not obsessing on an amazing life for your family
46:50 – John’s “forgettable technique” that puts your brain on autopilot for successful decision making
48:00 – And, finally… why your brain doesn’t trust you
Show 20 Bullets provided by “The Conversion Engineer”, Ross O’Lochlainn.
You should also…
Read John’s blog
Visit Kevin’s Community of Copywriters
Get signed up at show producer Brian McLeod’s site