PI4MM28 Show Bullets:
[07:00 ] The brutally honest truth about why everyone definitely thinks you’re a boring snob
[14:46] A-Lister John Carlton shares what makes people like you personally interesting to him
[16:02] How both shoes dropping might be the best thing to happen to you, and how it makes you interesting as h-e-double hockey sticks
[17:05] Why sharing your hard knock life lets you beat the “big fish” companies, and how to do it right the first time
[18:02] Why story-less, tight-laced wallflowers won’t succeed in modern marketing while authentic storytellers… even obnoxious loud-mouths… always will
[19:21] How oversharing via word diarrhea can be just as bad for business. Instead, use Carlton’s template to find the authenticity sweet spot
[21:23] Skip to here to get the word-for-word story formula that turns drop-dead snoozers into something worth your ear-time
[31:20] John’s trick to spotting and befriending the truly interesting “cranks” in your area. (Think Hunter S. Thompson types.)
[32:38] How your interpersonal caste system is making you a boring Stepford robot.
[33:16] What to do instead to revitalize your boring life so you can tell interesting stories via the story formula
PLUS – For this show, for the first time, we’ve got a fresh set of longtime PI4MM listener Henry Bingaman’s weirdly wonderful…
Emoji Show Bullets
Interesting Life Story Reframe
Tip: Do this exercise as an improv writing exercise. Think of a topic to fill the first bracket, but no further. Then go stream of consciousness until it’s done. Should take no more than 7-10 minutes. The true value of this exercise is to train your brain to tell interesting stories “on it’s feet”.
Here’s the formula:
Back when I was [self-deprecating incongruous phrase], I desperately wanted to [do something clearly outrageous and unattainable]… but I [was hobbled by something]. This provided the best possible lesson: [lesson, phrased as an idiot lucking out].
What does this mean for you? Simple: If a moron like me can succeed, then you can, too.
Back when I was a delusional teenager drowning in hormones, I desperately wanted to screw all the junior varsity cheerleaders… but the fact I couldn’t even speak around them presented a rather serious challenge. Then I stumbled upon “How To Win Friends And Influence People” by Dale Carnegie, and suddenly a whole new world of humiliation and wonder opened up for me. I never did nail a cheerleader, but I did get to 2nd base with a pom-pom girl as a junior, which was HUGE for a former loser like me. And it made for a MUCH more interesting senior year. (Whew.)
What’s this mean for you? Simple. If a total introverted, goofy-looking loser like me can conquer crippling social anxiety and actually have a real social life (that includes fooling around with pom-pom girls in the back seat), then imagine what these secrets can do for a stud like you.
Back when I was a worn-out road comic with no money and less business smarts, I desperately wanted to move to Hollywood and start earning big bucks writing sitcoms. The fact that I’d never written a script in my life made it a bit awkward when friends introduced me to agents who asked to “read my spec”. So I went out and bought the most lamely titled book on the subject: How To Write For Television by Madeline Dimaggio. It proved to be exactly what I needed. No complex psychology behind 4-dimensional character development. Just the facts, ma’am backed up with solid examples. Turned out I had a knack for sitcom writing. I borrowed a neighbor’s computer with scriptwriting software (comes free with a Los Angeles driver’s license) and single-finger typed my legal pad scribble into something that looked like a real pro piece of work. The jokes weren’t too bad either. I never did get the gig I wanted at the time, but I did get a lot of positive feedback from producers and most importantly, fell in love with writing… which proved prophetic in my second life as a copywriter.
What does this mean for you? Simple: If a broke-ass hippie comic like me can grow the seed of a new life after reading one boring book and jamming out a spec script, then you can do it, too.
Thanks for tuning in for another episode of Psych Insights for Modern Marketers…
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Every self-respecting Psych Insights listener should also…
Read deeply at John’s blog, “The Rant”.
Visit Kevin’s bustling new Community of Copywriters at CopyChief.com
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