Have you noticed that you can’t talk a song lyric without hearing the melody of the song?
Try it now with the Stone’s “Jumping Jack Flash”
I was born in a cross-fire hurricane
And I howled at my ma in the driving rain
You hear that riff don’t you?
Well, there’s a powerful copywriting lesson in how our brains respond to rhythm, and today we’re going to examine how to use this funky little fact to your advantage for winning and keeping your reader’s attention — through even the longest sales letter.
Few would argue that my Psych Insights partner, John Carlton, is the most lyrical copywriter to ever push a call to action.
Music is baked into John’s DNA. He spent years jamming in bar bands.
Now he’s going to jam live for a handful of fans at my live copywriting event – Copy Chief Live – this October.
Check out this brand new episode of Psych Insight for Modern Marketers…
… and hear John break down his method for writing with rhythm and a lyrical quality that makes your readers wanna dance all the way to your order page.
You’ll also get all the details on Copy Chief Live (see the link below) so you can catch John’s keynote and hear him jam with the band live.
Thanks for tuning in for another episode of Psych Insights for Modern Marketers…
Remember, we created this podcast for YOU, so take a minute to leave a comment below to tell us what you think. John and Kevin both love to jump in and mix it up with our listeners…
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Every self-respecting Psych Insights listener should also…
Read deeply at John’s blog, “The Rant”.
Visit Kevin’s bustling new Community of Copywriters at CopyChief.com