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Carlton’s original Rant on Introversion:
“You don’t need to be an introvert to be a good copywriter… however, most of the outstanding ones I’ve known are. You might not realize it when you see them stalking a stage at a seminar, or yukking it up at the bar… but they’re mimicking extrovert behavior (which they’ve picked up by studying the real thing in the field).
Quick test: Go to a party or all-day seminar. Have fun. Come home. If you’re still pumped, you’re likely an extrovert. If you’re exhausted from dealing with people, you’re probably an introvert. Most folks are a little of both, depending on the situation. The advantage of introversion is being the outsider who studies and adopts the tactics of the natural extrovert. Empathy becomes a survival tool, which can smoothly translate to top-level writing chops.
Hard-core extroverts (in my experience) tend to be like bulls in the china shop, just reveling in social situations and bothering the wallflowers (who observe everything with fascinated horror). They have no obvious reason to learn introvert ways, and since they’d have to practice those skills alone anyway, there is almost zero motivation to follow through.”