PI4MM26 Show Resources:
Transference:
https://en.wikipedia.org/wiki/Transference
How To Win Friends and Influence People:
http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
PRODUCER’S NOTE: You may notice a bit of noise in the early part of the show. It’s not you, it’s the recording. Happens.
Every self-respecting Psych Insights listener should also…
Read deeply at John’s blog, “The Rant”.
Visit Kevin’s bustling new Community of Copywriters at CopyChief.com
Get signed up for news from show producer Brian McLeod’s ProductSpeed.com
That final bit of advice John gives regarding how the rest of the world doesn’t think like me… oh yeah. It’s so true, and it’s so sad I didn’t have his words of wisdom about 20 years ago before learning the hard way. Thanks so much, John! Better late than never!
So timely! I’m a newbie and my most recent client wanted some name options for a new product. He didn’t like the name his team came up with originally. I sent them and he didn’t like mine either. He didn’t think my list was worth the amount I charged for the project. Oh well, he’s off my list now! 🙂
This is invaluable therapy just now, while I’m figuring out whether to dump an impossible client and cut my losses or not… I probably will have to go there. Thanks for all the practical insights.